The FluxPoster PressStyle Guide
The brand

One mark. One voice.
Set in flame.

Everything you need to represent FluxPoster — the mark, the palette, the type, and the rules that keep it consistent everywhere it appears.

The mark

A letterform in motion.

The FluxPoster mark is a stylized F built from two fluid strokes in a holographic aurora gradient — teal through violet into amber. It reads at 16px and scales to a billboard. Use the lockup where there is room for the wordmark; use the mark alone where there is not.

FluxPoster lockup
Lockup · on paper
FluxPoster lockup on dark
Lockup · on ink
FluxPoster
Mark · on paper
FluxPoster
Mark · on ink
Monochrome — one-color contexts
FluxPoster mono ink mark
Mono · ink
FluxPoster mono white mark
Mono · white
Color

Paper, ink, and one flame.

The brand runs warm: a paper canvas, a warm-ink foreground, and a single flame-vermillion accent. The product UI uses a cooler aurora palette — keep the two apart.

from · oklch(63% 0.215 38)via · oklch(68% 0.19 50)to · oklch(56% 0.18 28)
Flame — brand
Paper
background
oklch(97.6% 0.013 78)
Ink
foreground
oklch(22% 0.022 55)
Flame
primary / accent
oklch(60% 0.205 36)
Card
surface
oklch(99% 0.008 80)
Muted
muted surface
oklch(94.5% 0.016 78)
Muted ink
muted text
oklch(46% 0.026 58)
Accent
soft flame
oklch(94% 0.05 50)
Border
hairline
oklch(88% 0.018 72)
Aurora — product UI
Electric Purple
primary
oklch(60% 0.20 280)
Pink
gradient via
oklch(65% 0.18 320)
Blue
gradient to
oklch(60% 0.15 240)
Status
Success
oklch(70% 0.20 145)
Warning
oklch(80% 0.20 85)
Error
oklch(60% 0.20 25)
Info
oklch(60% 0.18 240)
Typography

A serif that speaks. A sans that works.

DisplayFraunces
Ag
Headlines

Variable opsz / SOFT / WONK. Used for every headline and figure. The wonk italic is the brand's signature flourish — one emphasized word per headline, no more.

Body & kickerGeist · Geist Mono

The quick brown fox jumps over the lazy dog.

Geist Sans carries all body copy and UI. Geist Mono sets the tabular figures and the uppercase kickers below.

Eyebrow · mono · uppercase · tracked
Usage

Keep it consistent.

Do
  • Give the mark clear space — at least the height of the F on every side.
  • Use flame as an accent, sparingly, to draw the eye to one thing.
  • Set headlines in Fraunces; set body in Geist; set kickers in mono.
  • Place the mark on paper or on ink — whichever holds more contrast.
Don't
  • Recolor, flatten, or re-gradient the mark — the aurora flow is the mark.
  • Squash or stretch the lockup; keep its native proportions.
  • Set flame-gradient text over busy imagery or photographs.
  • Mix the flame (brand) and aurora (product) palettes in one surface.
Downloads

Press kit.

Grab the marks below. For anything not here — a custom lockup, an SVG, or the boilerplate — write to press@fluxposter.com.

Boilerplate

FluxPoster is an AI-powered, multi-agent content platform for agencies and brands — drafting in each client's voice, scoring for SEO, routing for approval, and publishing to every channel from one credit balance.

The name

Always one word, camel-cased: FluxPoster. Never “Flux Poster”, “Fluxposter”, or “FluxPoster.ai”.